SHOEI Product Launch Videos
Campaigns
X-Fifteen
A pure racing helmet boasting optimal performance, functionality and safety, the X-Fifteen is the latest generation of SHOEI’s most technologically advanced sport and competition model. The X-Series has earned the praise of the world’s top racers, including 8-time World Champion Marc Marquez. Incorporating valuable data learned through years of international race wins, the X-Fifteen is a high-performance work of art that possesses incredible advancements in aerodynamics, ventilation, vision, comfort and adjustability.
- Services: Concept, Art Direction, Production, Editing & VFX
RF-1400
The process of improving is a constant evolution. With a world-class team of experts leading the charge, SHOEI pushed its resources and technologies to the brink while developing the all-new RF-1400. Utilizing their state-of-the-art wind tunnel facility, extensive proprietary materials, and the industry’s most stringent quality assurance practices, SHOEI’s lightest and most compact SNELL-approved full-face helmet model has evolved the pursuit of perfection to the next level.
- Services: Concept, Art Direction, Production, Editing & VFX
HORNET X2
The launch of Shoei’s Hornet X2 dual-sport/adventure touring helmet helped to mark an exciting time in motorcycling. The freedom of the open road is the very reason most people ride. Those of us who enjoy pushing motorcycling’s many freedoms to the limit often turn down the roads with no signs and no names. Sometimes…we abandon the road altogether. For undiscovered terrain and endless adventure, Shoei’s Hornet X2 let’s us enjoy the unknown road like never before.
- Services: Concept, Art Direction, Production, Editing & VFX
J•O
The new J·O isn’t just a trendy “vintage” lid with amazing lines. Sure, it has amazing lines. It even adopts classic styling traits from some of the great SHOEI helmets of yesteryear, but the J·O also casually boasts a splash of innovation and modern functionality to help complement its retro good looks. Enjoy the ride!
- Services: Concept, Art Direction, Production, Editing & VFX
RF-SR
Equipped with many of SHOEI’s top features while keeping functionality efficient and to the point, the all-new RF-SR is anything but “entry level”. Boasting a compact, aerodynamic shell design along with sharp and aggressive styling, the RF-SR has a progressive look all of its own. Exceptional airflow, an advanced shield system, and a fully removable liner allow the RF-SR to excel whether short-distance street performance or long-distance touring comfort is your jam. The RF-SR – Streamlined functionality and affordability wrapped in SHOEI’s trademark premium quality.
- Services: Concept, Art Direction, Production, Editing & VFX
GT-Air II
With the innovative and highly-acclaimed GT-Air as a baseline, the all-new GT-Air II was destined for greatness from the very start. Advancements in design, functionality and performance have further evolved SHOEI’s premiere full-face touring helmet, yielding even easier adaptation to the ever-changing conditions throughout your journeys. Featuring a lengthened internal sun shield for optimal sun-glare protection, all-new “first position” shield opening for advanced ventilation and defogging, enhanced aerodynamics and noise-reduction technology, and the ability to seamlessly integrate with the all-new SENA SRL2 Communication System, the GT-Air II is equipped to accommodate your every need.
- Services: Concept, Art Direction, Production, Editing & VFX
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