To drive awareness of the new Red Bull Winter Edition can, we created a consumer activation video promoting an Augmented Reality skiing and snowboarding game. The consumer could choose between Red Bull ski athlete Mac Forehand and Red Bull snowboard athlete Zeb Powell to play the game. Consumers had a chance to win a unique Red Bull resort experience with an all-inclusive weekend at a top Northeast resort that included a hotel stay, lift tickets, and a day on the slopes with Red Bull athletes Mac Forehand and Zeb Powell.
