Red Bull Cooper Webb Activation

In April 2020, Red Bull launched a limited edition Motocross can designed to drive relevancy and engagement within the motorsports audience. The can featured a prominent motocross athlete, Cooper Webb, and invited consumers to participate in a unique consumer activation with the opportunity to win exclusive motocross merchandise and a once-in-a-lifetime ride day with Webb. This special pack was distributed exclusively by Circle K with the goal to be a traffic driver of energy occasions and programming. The Medium helped to promote this activation with two high-impact videos that were shown on Social, Digital Display, WebTV, and at Circle K stores nationwide. 

• Services: Concept, Art Direction, Production, Editing & VFX