ODI revolutionized the BMX industry over 35 years ago with its iconic grips, fueling innovation and growth. With expertise, passion, advanced techniques, and in-house manufacturing, ODI has expanded into diverse categories like Mountain Biking, Motocross, ATV, and Watercraft. To capture this spirit of innovation, a comprehensive rebranding effort was undertaken, encompassing a new logo, brand guide, color palette, ad campaign designs, website aesthetics, presentation templates, and copywriting.

  • Services: Brand Strategy and Identity Guide, Art Direction, Logo Design, Icon Design, Website Design, UI, UX, Copywriting