Red Bull Dungey/Roczen Activation

To engage and connect with their motorsports audience, Red Bull introduced a limited edition motocross can that showcased two renowned motocross athletes, Ryan Dungey, and Ken Roczen. As part of the promotion, consumers were encouraged to take part in an exciting activation: playing the popular iOS game, Mad Skills Motocross 2. By participating, players had the chance to win exclusive motocross merchandise and an extraordinary opportunity to have a once-in-a-lifetime ride day with either Dungey or Roczen. To generate buzz around the can, The Medium produced a captivating video that was strategically placed on various platforms such as Social Media, Digital Display, and WebTV. Additionally, a dedicated microsite was created to serve as the central hub for all marketing efforts. This website not only highlighted the special can but also provided instructions on how to play the game, detailed the prizes that could be won, and explained the entry process for interested participants. 

• Services: Concept, Art Direction, Production, Editing & VFX