Toyota “Determined”


Thanks to hard work and gritty determination, Weston Peick has battled his way from the days of a struggling privateer to becoming a podium contender on a premier team. Known for his tough demeanor and aggressive riding style, Weston is one of the sport’s true working-class heroes. Filmed in a style that bounces between spacious, longer-timed shots and aggressive, quick-cut action montages, this :30-second broadcast spot showcases Weston’s toughness visually while letting a more light-hearted side come through in the tongue-in-cheek VO. Spoof on himself though he may, Weston’s overwhelming drive to continuously progress sets the tone for this light yet inspirational Toyota Supercross commercial.

  • Services: Concept, Writing, Directing, Production & Editing
  • Director: Ben Dolenc
  • Agency: Saatchi & Saatchi LA