SHOEI RF-1400 Helmet Launch
Campaigns
We worked closely with SHOEI North America to concept, design and produce all launch assets for the highly-anticipated global release of the most decorated model in the SHOEI helmet lineup—the RF-1400. From initial strategy and concept direction to design and production of all final deliverables, we were tasked with launching the RF-1400 in a highly-competitive market during the 2020 global pandemic.
- Services: Campaign Strategy, Social Media Strategy, Art Direction, Design, Photo + Video Production
- Deliverables
- Digital & Print Ad Campaign
- Instagram Story Highlight
- Press Kit Design & Copywriting
- Helmet Shield Decal Design
- Press Launch Event Concept & Production (Livestream Event)
- Photo + Video Studio Shoot (Product Hero Shots)
- Photo + Video Action & Lifestyle Shoot
- 3D Product Rendering & Animations
- Video Post-Production
- Full-Length Features & Benefits
- Action Sizzle (45s)
- Social Media (30s Action)
- Social Media (30s Features)
- Social Media (15s)
Livestream Media Launch
To attract the attention of the motorcycle industry’s top media members during a time when an in-person event wasn’t an option, we conceived and produced an exclusive, Livestream helmet launch. The new helmet was sent out to 20 influencers in a locked, custom-made box just a few days prior to the event. Participants had to attend the live presentation to receive the top-secret combination and become one of the first few people in the world to get their hands on the all-new RF-1400.
