Michigan State University Identity
Branding
![150320_Nike_Michigan_State_home_3527_rectangle_1600](https://dhg246.p3cdn1.secureserver.net/wp-content/uploads/2022/12/150320_Nike_Michigan_State_home_3527_rectangle_1600-1.jpg)
In collaboration with Nike, The Medium created a new brand identity system for the Michigan State University Athletics Department. Though boasting a rich history and proud athletic heritage, MSU was in need of a cohesive, more aggressive and modern design that encompassed the spirit of the Spartans’ name and beliefs. We designed a new typeface and numbering system, a secondary mark, and an identity guide to help establish cohesion on all uniforms, sporting venues, and marketing materials.
- Services: Art Direction, Logo Concept, Identity Guide, Marketing Materials
- Creative Director: Todd Van Horne/Nike
![150320_Nike_MICH_Alt_16x9_square_1600](https://dhg246.p3cdn1.secureserver.net/wp-content/uploads/2022/12/150320_Nike_MICH_Alt_16x9_square_1600.jpg)
![150320_Nike_MICH_Away_16x9_square_1600](https://dhg246.p3cdn1.secureserver.net/wp-content/uploads/2022/12/150320_Nike_MICH_Away_16x9_square_1600-1.jpg)