In 2024, Red Bull launched an exciting consumer activation, inviting fans to share their vision of a ‘Dream Day’ filled with their favorite active pursuits. The winning idea would come to life alongside Red Bull Athlete Levi LaVallee.
Inspired by Levi’s own ultimate ‘dream day,’ shared on social media, followers were encouraged to envision and submit their own ‘Dream Day’ ideas. Participants described their ‘Dream Day’ in writing, which an advanced AI system transformed into vivid illustrations for submission.
We crafted a compelling key visual representing Levi’s ‘Dream Day,’ enticing consumers to enter the contest.
Consumers learned about the promotion through social media activations, paid ads, and in-store POS displays, directing them to the redbull.com campaign page to participate. Our design process ensured a seamless and engaging experience, bringing dream adventures to life with Levi LaVallee and Red Bull.
