Toyota “Roshambo”


Good friends are hard to come by, but Louie Vito and Elena Hight have each other’s backs in this fun yet “competitive” spot. Opening on a quick game of Roshambo to decide who gets to ride first and lay down fresh tracks [and who “gets” to drive], the two U.S. Olympic snowboard athletes (and Toyota teammates) race their way back down the mountain pass while having a blast on separate terrain.

  • Services: Concept, Writing, Directing, Production & Editing
  • Director: Ben Dolenc
  • Agency: Saatchi & Saatchi LA