Toyota “Roshambo”

Good friends are hard to come by, but Louie Vito and Elena Hight have each other’s backs in this fun yet “competitive” spot. Opening on a quick game of Roshambo to decide who gets to ride first and lay down fresh tracks [and who “gets” to drive], the two U.S. Olympic snowboard athletes (and Toyota teammates) race their way back down the mountain pass while having a blast on separate terrain.

• Services: Concept, Writing, Directing, Production & Editing
• Director: Ben Dolenc
• Agency: Saatchi & Saatchi LA