Red Bull Travis Pastrana Activation

To captivate and connect with their motorsports audience, Red Bull launched a limited edition can featuring the legendary Travis Pastrana. As part of this exciting promotion, fans were invited to participate in a thrilling activation: playing the popular Dirt Bike Unchained app. By joining in, players could win exclusive motocross merchandise and an extraordinary opportunity to enjoy a once-in-a-lifetime ride day with Travis Pastrana.

To amplify the excitement around the special can, we produced a compelling activation that was strategically distributed across various platforms, including Social Media, Digital Display, and WebTV. A dedicated microsite was also created to serve as the entry point for the promotion. This website not only showcased the limited edition can, but also provided detailed instructions on how to play the game, outlined the prizes available, and explained the entry process for eager participants. 

• Services: Concept, Art Direction, Production, Editing & VFX