Red Bull Straight Rhythm

First launched in 2015, the Red Bull Straight Rhythm event features an “unwound” motocross track. Some of the best motocross riders in the world line up side by side and race straight down a ½ mile track. The Medium has been involved in the event since its inception. We designed the logo, branding direction, advertising, and on-site graphics. We then went to work on an integrated event campaign that featured posters, billboards, wall wraps, digital advertising, and on-site graphics.

• Services: Art Direction, Design, Photography, On-Site Graphics, Course Design Graphics and Props, Billboards, Digital and Print Advertising