Red Bull Racing “Walmart Delivery”

Campaigns

As Formula 1 continues to grow in popularity in the USA, the Red Bull Motorsports team was looking to maintain and grow its share of this¬†audience with the Walmart Team partnership. The Medium was tasked with producing a campaign to help promote the connection between the Red Bull Racing team’s speed and Walmart’s fast home delivery services during the 2022 Miami Grand Prix. We combined footage of Red Bull Racing Driver Sergio Perez ordering from the Walmart app with action footage of Sergio driving his race car from the Miami International Autodrome race track, through the streets of Miami, and to his house, just in time to beat the Walmart delivery driver!

  • Services: Concept, Art Direction, Production, Editing & VFX