For racing fans, Road America is among the most iconic road circuits in the world. With a rich history that dates back to 1955, the legendary four-mile track plays host to such premier racing series as IndyCar, NASCAR, and AMA MotoAmerica.
Deserving of an online portal fit to properly showcase the vast offerings of their facility and the events it hosts, we designed and developed a new responsive website and e-commerce web store with robust functionality. An interactive calendar of events, tickets sales, campsite reservations, school signups, and a merchandise store name just a few of the features built into the site that have dramatically improved fan interaction and strategic online event promotions.
- Services: Concept, Art Direction, Design, UX, UI, Development