The Medium is a full-service creative studio based in Southern California. Specializing in brand strategy, design, video production, content creation and photography, we are a tight-knit crew of forward-thinking creatives and strategists with the skills to tackle the most challenging projects, and the agility to adapt to our clients’ ever-evolving needs. Armed with diverse interests and experiences, our lighthearted and professional team leverages its talents to offer unique insight to every project, closely collaborating with each client along the way. Multiple disciplines and genres of action sports, music, and pop culture inspire our work, but it’s our passion for the unknown and our strategy-based, tailored approach to storytelling allows us to create integrated solutions for clients of all shapes and sizes.


Luis Rodriguez

Creative Director / Principal

With a unique blend of environmental influences and expansive experience in design, advertising, and marketing, Luis Rodriguez has been instrumental in establishing The Medium’s creative voice. With over 20 years of experience in brand development, digital, print, interactive and environmental media, Rodriguez leads a multi-disciplinary team of creatives in a wide range of assignments.

After graduating with a BFA in Graphic Design from CSUF, Rodriguez went on to capture a Senior Graphic Designer role at Nike where he developed branding and design projects for the NFL, NBA, NHL and NCAA. Luis diversified his talents six years later when becoming the Creative Director at TransWorld Motocross, where he directed photographers, editors and artists to develop the publication and its related digital assets, video productions, marketing and advertising efforts.

Luis was born in Uruguay and emigrated to the U.S. when he was 10 years old. He loves to travel and manages to stay in form through surfing, skateboarding, cycling, and chasing his three youngsters around the house.

Ryan Cooley

Account Director / Principal

Through his extensive experience in production and project management, not to mention a strangely unique (borderline OCD) ability to coordinate and organize, Ryan Cooley bridges all gaps between the creative and the client, allowing The Medium to provide top-notch service with complete transparency and accessibility.

Growing up an avid enthusiast in snowboarding, motocross and surfing, Cooley still managed to graduate from Arizona State University with a BS in Nutrition and minor in Biochemistry. Never departing from his core interests, including playing guitar in a mediocre (at best) punk rock band, Ryan temporarily lent his skills to a leading dietary supplement manufacturer, as well as his family’s business in the aerospace industry. Prior to launching The Medium in 2008 as a co-founder, Cooley served as Managing Editor at TransWorld Motocross magazine for 6 years.

Well-rounded with a hunger for all flavors of life, Cooley keeps The Medium’s projects, productions and operations in motion, and does so with perfectly organized stacks on his desk.

Garth Milan

Photography Director

An award-winning photographer specializing in action sports, motorsports, lifestyle and portraits, not to mention an all-around kind-hearted Vegan health nut, Garth Milan graduated from Long Beach State University with a degree in Photojournalism and a minor in Psychology.

A lifelong participant in motocross racing, Milan first spent time honing his skills at Dirt Rider magazine before helping to launch TransWorld Motocross magazine as one of two founding editors. With nearly 20 years of editorial/commercial experience and three published books under his belt, Milan has modestly grown into his role as one of action sports’ leading photographers.

When he’s not busy firing off shots that will make your mouth water, Garth spends his time mountain biking and cruising his boat on Lake Arrowhead. Milan’s keen eye for art and design, as well as his vast photographic experience in a wide variety of landscapes, make him a critical component to The Medium’s diverse offerings.


Suzuki Cycles
SHOEI Premium Helmets
Road America
Otis Eyewear
New Era
GT Bicycles


Branding Strategy

Identity Design

Art Direction

Graphic Design

Integrated Campaigns

Concept Strategy

Video Production


Motion Graphics


Event Design

Web Design & Development

Social Media Campaigns



Outdoor Design

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